Singapore Property Classifieds Market Outlook Report 2022

DUBLIN, June 21, 2022 (GLOBE NEWSWIRE) — Added the Singapore Property Classifieds Market Outlook to 2025 – Driven by Consumer Preferences and Investments from Vcs Along with Exponential Growth of Smartphone Penetration report Offer.

The Singapore Property Classified Market Outlook to 2025 provides a comprehensive analysis of the potential of the Property Classified industry in Singapore.

The report covers various aspects including the current real estate scenario and rental prices in Singapore as well as revenue from the classified real estate market in Singapore. The report concludes with market forecasts for the future of the industry, including projected industry size by revenue, along with analyst recommendations and key market opportunities.

Overview of the classified real estate market in Singapore

With a 2020 population of 5.4 million and a major financial hub in the Asia-Pacific region, Singapore has earned a reputation as one of the most advanced economies in the world. It is a leader in Southeast Asia with more than 80 Property Classified companies, most of which are successfully creating powerful and transparent digital integration, achieving a double-digit CAGR of 36.1% between 2015 and 2020.

From project finance to management to design, real estate technology in Singapore covers a range of sub-sectors of the real estate sector. The growth in residential and commercial demand, value-added services such as expert advice and financing support offered by Property Classified companies are some of the key trendsetters in the market.

However, the industry is highly susceptible to fraud due to its complexity, reliance on technology, and interaction between stakeholders and third parties. Companies like PropertyGuru. SRX Property, Carousell and Cove are poised to capitalize on current vulnerabilities in Singapore’s classified property market.

Competition in the Classified Singapore Real Estate Market

The market is moderately fragmented for listing and classifieds companies with big players like Property Guru Group, SRX Property, Carousell, ST Property, Mogul, Greyloft etc.

The market is a highly concentrated market for aggregators and co-living companies with top players namely Cove, Hmlet and Easy City holding more than 60% market share in terms of revenue. Players compete based on rental rates, room types, locations, services, community events, etc.

Factors such as expensive rents, fixed one- to two-year leases and hassles with intermediaries have fueled the growth of co-living concepts in Singapore.

Future prospects and forecasts for the classified real estate market in Singapore

The Singapore Property Classified Market is expected to grow at a massive CAGR rate of 30.16% over the period 2020-2025, presenting a lucrative opportunity for Property Classified investors.

Technology is increasingly becoming an attractive asset for landlords, prospective real estate investors and renters looking for an efficient and secure option in the Commercial Real Estate (CRE) segment. This presents a lucrative opportunity for real estate classified investors to earn high returns on their investment. The field of digital real estate advertisements is still in the initial phase of growth and the offers are dominated by builders and brokers.

Additionally, with newer technology-based services such as 360-degree viewing, convenient listing, subscription management, etc., the focus is likely to be on training individual users. As such, ads are more likely to focus on people on both the buy-side and sell-side, which could help reduce individual user resistance to online property traction.

Segmentation of classified real estate market in Singapore

  • By business model: Listings and classifieds revenue generated the highest revenue due to an increased user base. Most real estate classifieds marketplaces offer basic services for free, allowing users to buy/rent properties and sellers to list their properties for free.
  • By transaction type: Most transactions were made through the sale of real estate rather than the rental of real estate. The government has introduced policies and is encouraging millennials to buy real estate rather than rent real estate.
  • By revenue stream: The majority of revenue is generated from listing fees, including subscription packages and commissions. The ad-based revenue model is gaining traction and is commonly used by websites/applications/marketplaces that attract large amounts of traffic. Revenue is generated by selling ad space and it is one of the most common ways to generate revenue.
  • By Region: Real estate in the RCR is benefiting from the confluence of demand from diverse groups of buyers, including foreigners looking for a good buy, Singaporean investors, owner-occupiers looking to live closer to the city, as well as sizeable budget-conscious renters looking to prime rental market in the city center could be undercut in price.
  • By Distribution Channel: The market is dominated by the disorganized players who capture most of the overall market share in terms of revenue using the direct selling process.

company covered

Advertisements and Classifieds

  • Property Guru Group
  • SRX property
  • carousel
  • ST property
  • Mogul
  • gray loft
  • MetroResidences
  • OhmyHome
  • propellers
  • edge property

Aggregators and Co-Living

  • bay
  • hmlet
  • Simple city
  • Login apartment
  • figure

Key segments covered in the Classified Singapore Real Estate Market

By business model

  • Advertisements and Classifieds
  • Aggregators and Co-Living

Through rent and sale

By sources of income

  • Fee for listings (including subscription packages and commission)
  • advertisement

By region

  • district 19
  • district 23
  • district 27
  • Other

Important target group

  • Real estate classified company
  • real estate developer
  • estate agents
  • real estate consultant
  • industry experts

Period covered in the report

  • Historical period: 2015-2020
  • Forecast period: 2020-2025

For more information about this report, visit


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